Atava
Coming Soon.
Designed by Delve Withrington
In both Danish and Norwegian hygge is a word for a mood of coziness and comfort with feelings of wellness and contentment, referring to a form of everyday togetherness. The emphasis on hygge as a core part of Danish culture is a recent phenomenon, dating to the late 20th century and has since evolved into the cultural idea known today. Hygge stems from hyggja which means “to think” in Old Norse and built from the Old Norse word hugr, which later became the hug meaning the soul, mind, and consciousness. The Happiness Research Institute in Copenhagen has studied the positive effect of “hygge” on Danish society.
Story
Roman inscriptional letterforms served as the inspiration for Atava. That foundational origin point is most evident in the classic proportions of the capitals, flared stroke ends, and in the wedge-shaped terminals and exit strokes echoing the use of a chisel or brush. Upon close inspection, the subtle variation inherent in hand craftsmanship is revealed as elements were often drawn again instead of being digitally copied from glyph to another or relying on algorithmic interpolation.
At text sizes, Atava’s ample x-height and familiar proportions provide a comfortable reading experience. However, the true character of Atava becomes apparent in display sizes; a subtle sense of mystery and wonder is evoked, and its more artful nature reveals itself. Atava occupies that calm center space where imagination and delight foster curiosity and creativity.
The Atava family consists of five upright weights plus companion italics with a large compliment of glyphs for advanced typography and broad language support.
Atava may be relied upon for body copy in both print and digital mediums. Use its lighter and heavier weights for display work including logos, headlines, product packaging, and more.
Features
Additional features include: Case-Sensitive Forms, Denominators, Fractions, Historical Ligatures, Standard Ligatures, Localized Forms, Numerators, Subscript, Superscript, Tabular Figures, and Slashed Zero.
Variable Font Features
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Glyphs
Basic Latin 94
Latin-1 Supplement 95
Latin Extended-A 124
Latin Extended-B 119
IPA Extensions 20
Spacing Modifier Letters 11
Combining Diacritical Marks 29
Greek and Coptic 4
Latin Extended Additional 139
General Punctuation 21
Currency Symbols 22
Letterlike Symbols 7
Arrows 8
Mathematical Operators 15
Geometric Shapes 2
Alphabetic Presentation Forms 2
Latin Extended-C 3
Latin Extended-D 4
Additional Glyphs 28
Atava supports 311 languages. View our language support page to see which.